Portfolio
A collection of artisanal vases designed and curated in collaboration with A Clay Story for Sunday Design. This range includes a variety of vases with unique techniques like hand pinching, throw wheel and slab technique. The inspiration was a quiet Sunday morning when the world is in the middle of waking up and you waltz into your living room surrounded by pieces that tell a story and radiate warmth! ​​​​​​​
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CREATIVE DIRECTION | PRODUCT DEVELOPMENT
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BRAND : Sunday Design
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A collection of soft furnishings designed exclusively for the VIP Lounge, India Design ID 2023 sponsored by Sunday Design.
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Biophilia boasts of motifs and prints that encourages the human tendency to be closely associated with other forms of nature.
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CREATIVE DIRECTION | PRODUCT DEVELOPMENT
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BRAND : Sunday Design
Nothing like a Sunday breakfast spread that engulfs a sense of warmth and joy.
As John Gunther once said, “All happiness depends on a leisurely breakfast. ”
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CONCEPT & ART DIRECTION
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BRAND : Sunday Design
Fashion duo Hemant and Nandita’s 8,500-square-foot Noida penthouse is warm and winsome
This Noida penthouse was crafted by Navya Aggarwal of Navya and a Quarter, integrating Hemant and Nandita’s shared journeys and layering nostalgia into the house’s modern setting.
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INTERIOR STYLING​
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CLIENT : HEMANT & NANDITA
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A print design studio that wants to pattern bomb the world have only levelled up from textiles to paper. A capsule collection that highlights our designs in varied stationery and gifting items like calendars, notebooks, gift bags, etc.
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CREATIVE DIRECTION | PHOTOGRAPHY |
CONCEPT & PRODUCT DEVELOPMENT
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BRAND : IDAM
A festive collection, Guldasta is inspired by the Indian flowers that are an integral part of every household in India during the festivities. Be it Diwali or weddings, no celebration is complete without the genda or a desi gulaab. Delicate floral motifs have been highlighted using the traditional technique of appliqué and zari embroideries on silk chanderi fabrics.
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CREATIVE DIRECTION | PHOTOGRAPHY |
PRODUCT DEVELOPMENT
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BRAND : IDAM
Inspired from Panchtantra, an ancient collection of animal fables, IDAM presentS an exclusive range of kids home and apparel products. We all remember Panchtantra, as a collection of bedtime stories that were told with a moral at the end of it. Taking this a notch higher, we decided to connect the kids of today’s generation with the same values and learnings through their everyday surroundings: the quilts they snuggle in, the pillows they sleep on, or even the toys they play with. Each product will have a story to tell and an animal to befriend.
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CREATIVE DIRECTION | PRODUCT DEVELOPMENT
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BRAND : IDAM
Taking the pantone of the year 2017, Greenery; our USP of hand drawn prints and patterns and our sustainable design initiative, IDAMknits a notch higher, we present our new collection, DOTDOTDOT. Using the fundamental concept of dots, a small round mark, we derived different variations of the form using
several techniques like dry brush painting, stamping and crayons and created patterns for the new home linen collection.
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CREATIVE DIRECTION | PRODUCT DEVELOPMENT | EXHIBITION DESIGN
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BRAND : IDAM
The wanderer woman lives a nomadic lifestyle, with a gipsy-like flair. Sheer tops, long overlays, pleated midi dresses with soft frills are the key styles for this collection forming a day wear range. Organic voile and gauze linen fuse with soft applique, thread work and hand developed prints.
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ART DIRECTION | PHOTOGRAPHY
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BRAND : raiman
The beautiful shadow work of pietra dura craft inspires this new collection, Pacchikari (also know as Parchin Kari). Influenced by the light and dark nature of the inlay stone work, we interpreted the same effect through luxurious embroideries using silk threads. A fun mix of florals and geometric designs flaunt this collection where shades and tints are used to create the same shadows that reflect in the inlay craft.
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CREATIVE DIRECTION | PRODUCT DEVELOPMENT | STYLING | PHOTOGRAPHY
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BRAND : IDAM
With the simple idea, ‘Everyone Plays’, Just For Kicks runs school intervention programs geared towards teaching children invaluable life skills (self-awareness, collaboration, critical thinking and decision making), building their fitness levels and developing their football skills.
This project required me to showcase the organization's achievements, financial performance, and strategic goals for the year in a visually captivating and informative manner.
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GRAPHIC DESIGN | PUBLICATION DESIGN
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CLIENT : ENABLING LEADERSHIP, JUST FOR KICKS
The task involved a redesign of the RD Sharma Mathematics books to align with contemporary design trends. The objective was to enhance visual appeal, ensuring that the target audience, comprising students and parents, would find it both attractive and relatable.
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CONCEPT DESIGN | GRAPHIC DESIGN​
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CLIENT : DHANPAT RAI PUBLICATIONS
