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Gazal Bawa | Creative Strategist

WORK EXPERIENCE

May 2025 - Present

Founder | Brand & Creative Direction
ODDITY

  • Building an art and object brand exploring the intersection of storytelling, culture and sculptural design.

  • Developing the brand identity, communication strategy and visual language from the ground up.

  • Curate and conceptualise collections, narratives and experiences that create an emotional connection with audiences.

  • Lead content, partnerships and launch strategy across digital and community touchpoints.

  • Shape a distinctive brand voice while building a world that extends beyond products into culture and conversation.

Mar 2024 - Present

Brand & Creative Lead
GLASS FOREST

Apr 2015 - Mar 2023

Apr 2014 - Mar 2015

June 2013 - Apr 2014

Feb 2024 - Present

Creative Consultant | Brand, Community & Experiences
MAX ESTATES

  • Lead community and experience-led initiatives across residential and commercial ecosystems, creating programmes designed to foster engagement and a stronger sense of belonging.

  • Conceptualise and execute wellness, culture and lifestyle experiences ranging from intimate gatherings to large-scale community activations.

  • Build partnerships and collaborations with brands, creators and external stakeholders aligned with broader brand objectives.

  • Develop communication and storytelling strategies across campaigns, experiences and customer touchpoints.

  • Work cross-functionally with marketing, design and business teams to bring ideas from strategy to execution.

  • Drive content, creative direction and experiential concepts that strengthen community participation and brand affinity.

Nov 2022 - July 2023

Head of Home Decor
SUNDAY DESIGN

  • Led the Home Décor business with responsibility for category growth, revenue and overall business profitability.

  • Leveraged consumer insights and evolving global décor trends to identify, evaluate and introduce new products, design directions and category opportunities.

  • Expanded and shaped the product ecosystem to position Sunday Design as a comprehensive destination for home and lifestyle offerings.

  • Developed integrated 360° campaign strategies and brand narratives designed to help customers better visualise products within complete living environments.

  • Worked closely with brand, marketing and growth teams to drive seamless execution across product launches, campaigns and customer experiences.

Co - Founder
IDAM

  • Co-founded and scaled one of India's leading home and lifestyle brands, serving 100K+ customers across the country.

  • Led brand positioning, storytelling and long-term growth strategy across digital and offline channels.

  • Conceptualised and executed 30+ campaigns and collection launches across product, content and customer experience.

  • Built and managed cross-functional teams across design, operations, production and marketing.

  • Oversaw end-to-end customer experience and communication, balancing brand vision with business outcomes.

  • Built meaningful customer relationships and a loyal community through authentic storytelling and experience-led thinking.

Co - founder
STUDIO WOOD

  • Co-built a design-led furniture and home brand focused on thoughtful products and craftsmanship.

  • Led product development, brand identity and communication strategy across customer touchpoints.

  • Worked closely with makers and production partners to bring concepts from ideation to execution.

  • Managed visual direction, launch planning and storytelling across digital and offline channels.

  • Balanced design intent with operational and business requirements in a founder-led environment.

Technocrat
ZOMATO

  • Designed and developed The Connoisseur’s Guide to Eating Out 2014 in collaboration with content and editorial teams, translating information into an engaging visual experience.

  • Created and maintained standard UI components and style guides to ensure consistency across digital experiences.

  • Developed wireframes, user flows and storyboards to conceptualise and communicate design ideas effectively.

  • Collaborated closely with developers and cross-functional stakeholders to translate design concepts into functional user experiences.

  • Built and continue to shape the brand identity and storytelling for a design-led luxury glass studio rooted in art, craftsmanship and nature.

  • Lead end-to-end communication strategy across launches, campaigns, social media and customer experience touchpoints.

  • Develop launch narratives and experiential concepts for collections, exhibitions and brand moments.

  • Drive creative collaborations and partnerships that expand visibility while maintaining a strong and consistent brand voice.

  • Manage visual direction and content strategy across digital and physical channels.

  • Translate creative ideas into cohesive brand experiences while balancing aesthetic sensibility with business objectives.

SKILL & EXPERTISE

Expertise

Brand Strategy • Storytelling • Creative Direction • Community Building • Partnerships & Collaborations • Campaign Planning • Experience Design • Event Conceptualisation • Customer Experience • Cross-functional Collaboration • Stakeholder Management • Project Management

​

Tools

Adobe Creative Suite • Canva • Miro • Google Workspace • MS Office

EDUCATION

2009 - 2013

2008 - 2009

National Institute of Fashion Technology, New Delhi |
Bachelor in Design
(Communication Design)

The Indian School, New Delhi | 12th CBSE

2018

BEST DESIGN PROJECT

POOL AWARDS

2017

EDIDA AWARD NOMINATION

EDIDA, ELLE DECOR INDIA

2017

20under35

Design by Design, Alliance Français

2016

WINNER : INTERIOR LIFESTYLE AWARDS

Ambiente, Messe Frankfurt, Germany

R E C O G N I T I O N

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