Gazal Bawa | Creative Strategist
WORK EXPERIENCE
Apr 2014 - Mar 2015
June 2013 - Apr 2014
Aug 2023 - Present
Creative Consultant
Currently working with Max Estates Limited & Glass Forest
â—¦ As a creative expert, I work closely with small businesses to understand their brand needs and develop creative solutions on incorporating aesthetics and functionality into their product, based on the needs and audience of their clients.
◦ The process includes idea generation, trend analysis, strategic planning, content development, design oversight, client collaborations, market research & brand development. ​
Nov 2022 - July 2023
Head of Home Decor
SUNDAY DESIGN
â—¦ Lead the Home Decor team to ensure overall brand growth as well as the revenue and profitability of business.
â—¦ Using my insight into the ever growing decor industry, evaluate and implement necessary designs and products that meet global trends.
â—¦ Explore different materials, products and designs to create Sunday Design a one-stop shop for all things home for our target consumers.
â—¦ Create strategies and plan brand campaigns with a 360 degree approach for Sunday Design to make it easier for the target audience to visualise and further encourage to buy the products in the whole setup
â—¦ Work closely with brand, marketing and growth teams to achieve execution excellence.
Apr 2015 - Mar 2023
Co - Founder
IDAM
â—¦ Co-founded one of India’s leading home decor brand that provided exclusive home furnishings to over 100k customers pan India.
â—¦ Formulated the company’s vision, goals and objectives.
â—¦ Recruited and managed the production and operations team comprised of 20 individuals.
â—¦ Planned and executed marketing strategies for 30+ design collections with a 360 degree approach.
â—¦ Evaluated and implemented necessary innovations and adjustments to the products as well as the brand by creating a portfolio of over 500 SKUs
â—¦ Oversaw every step of a product cycle from ideation, production, marketing, sales and post sales support throughout the tenure
Co - founder
STUDIO WOOD
â—¦ Ideated, designed and executed the visual brand identity for the launch of Studio Wood Collective, including digital and print collaterals.
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â—¦ Branding and marketing for the debut exhibition, 28 North 77 East, Studio Wood through physical and digital marketing strategies.
Technocrat
ZOMATO
â—¦Designed and created ' The Connoisseur's Guide to Eating Our ' 2014 with a team of content specialists.
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â—¦ Develop standard UI components and style guides.
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â—¦ Build wireframes and storyboards to conceptualise design
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â—¦ Effectively communicate your designs to developers and other key stakeholders.
SKILL & EXPERTISE
Research & Strategy
Leadership, Entrepreneurship, Team Management, Strategy, Ideation, Concept Development, Design Research, User Research, Design Thinking, Empathy Building, Communication, Storytelling
Softwares
Adobe Suite - InDesign, Photoshop, Illustrator, Premier Pro,
Sketch-up, Mac OS, Microsoft Suite [Power point, Excel, Word]
Design & Fabrication
Printmaking techniques, Graphic Design, Publication Design, Videography and Photography
EDUCATION
2009 - 2013
2008 - 2009
National Institute of Fashion Technology, New Delhi |
Bachelor in Design
(Communication Design)
The Indian School, New Delhi | 12th CBSE
2018
BEST DESIGN PROJECT
POOL AWARDS
2017
EDIDA AWARD NOMINATION
EDIDA, ELLE DECOR INDIA
2017
20under35
Design by Design, Alliance Français
2016
WINNER : INTERIOR LIFESTYLE AWARDS
Ambiente, Messe Frankfurt, Germany